In order to attract Macau citizens and visitors from all over the world to discover Macau's humanities, revitalize Macau's economy and promote tourism development, on October 28, TDM (Teledifusao de Macau) hosted the launch ceremony of the "99 Reasons to Love Macau" mobile micro-video contest. With the friendly support of mainland and overseas media, this campaign will produce better communication effects and allow both mainland and overseas audiences to experience the excitement and vitality of Macau, a city of world heritage.

The "99 Reasons to Like Macau" mobile micro-video contest will run from November 1 to November 30, aiming to promote citizens and visitors to express their feelings and reasons for liking Macau through micro-video, and to tell the story of Macau. The campaign is open to local and overseas participants, who can upload their entries through the campaign's exclusive WeChat app, which is flexible and convenient.

The event is supported and sponsored by MGM MACAU, Amoi Integrated Resorts Limited, Galaxy Entertainment Group, Wynn Macau Limited and Melco Crown Entertainment Limited.

Mainland and overseas supporting media include: Australia Tianhe TV, Channel33 Chinese TV (New Zealand), Chongqing International Communication Centre, Guangdong Radio and Television, Jiangsu Radio and Television, Nanning Radio and Television, Shenzhen Radio, Film and Television Group, New Power Media Group 600 News (Canada), Zhuhai Media Group and Zhaoqing Radio and Television.